Advertising Dollars Follow Viewers: What Record Cricket Viewership Means for Media Ad Rates
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Advertising Dollars Follow Viewers: What Record Cricket Viewership Means for Media Ad Rates

nnews money
2026-02-13
9 min read
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JioHotstar’s 99M cricket viewers will reprice premium OTT CPMs, reshape sponsorships, and force hybrid monetization strategies in sports-first markets.

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#advertising#streaming#sports
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